Molzana’s analytics blog, packed full of tips, news and advice on a wide range of subjects from the world of data and analytics.

Top tips to maximise your Google Tag Manager account

How to setup and structure your GTM account.

Google Analytics – How to Analyse Data Trends

All you need to know about this very powerful technique used to measure the marketing campaigns and website performance.

The Top Big Data Technologies 2020

What are they and what are the benefits?

The UK Government’s Excel Test and Trace Data Gaffe Explained

We examine the UK government’s high-profile data gaffe to see what the ramifications were and find out how it could have been avoided.

How Big Data Will Impact E-commerce in 2020

As E-commerce grows, so does the amount of data that is generated and stored every day.

Why Customer Journey Mapping is Crucial

Find out why customer journey mapping is crucial to your business strategy.

We’re Hiring: Conversion Rate Optimisation Specialist (Freelance/Contract)

Are you a confident, experienced CRO Analyst with a proven track record? We are hiring an experienced analyst with a strong grounding in Conversion Rate Optimisation to join our team.

Business Intelligence

Adobe Analytics – A Decade After Acquiring Omniture

A look at what Omniture meant to Adobe 10 years ago, at what Adobe Analytics means today.

Prioritising Business Intelligence in a Global Pandemic

We are experiencing an event globally that is not only changing the economy but also our personal lives. Businesses…

Fighting the Coronavirus Pandemic with Big Data Analytics

How are governments and businesses using data to halt the spread of COVID-19?

COVID-19 Data Sets to Keep You Informed on the Crisis

5 COVID-19 data sets for analysts, journalists and researchers to use during the Coronavirus pandemic.

Molzana’s Birthday! 🥳

Digital Marketing World Forum 2019

Molzana are going, are you?

When: 25 & 26 November 2019
Where: Elicium Center, Rai, Amsterdam

Why has Salesforce bought Tableau?

Salesforce bought Tableau for a whopping $15.7 billion to up its enterprise analytics game. After clambering to acquire a major tech player following their unsuccessful attempt to bag LinkedIn in 2016

Why has Google bought Looker?

What could have led Google to buy Looker and what can come out of this deal?

What is Google Analytics?

In a nutshell, Google Analytics allows business owners and/or managers to track a large number of statistical parameters describing their online traffic and evaluating success of their marketing campaigns.

Training Events & Seminars

Molzana’s Collection of training events and seminars are the place to learn new skills which can help your business, your clients, or your agency thrive.

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Training Events & Seminars

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