As technology continues to advance and become more sophisticated, artificial intelligence (AI) is increasingly being adopted by the search engine optimisation (SEO) industry. AI has the potential to revolutionise SEO in the coming years, and it could have a significant impact on how SEO is conducted. In this blog post, we’ll be discussing the five main implications of AI on SEO in 2023.

1) Determining and deploying impactful strategy

First, AI will allow for more precise and accurate keyword targeting. AI can analyse large amounts of data to determine which keywords are most effective for a given website and then apply those keywords to the content. This will allow SEOs to optimise content more effectively and target more specific, valuable keywords.

2) Obtain instant insights

Second, AI will make it easier to identify and analyse trends. AI can quickly and accurately identify trends in user behaviour and search data, allowing SEOs to create more effective campaigns. This will also help SEOs stay up-to-date with the latest trends in the industry and make sure they’re targeting the right keywords at the right time.

3) Automate tedious tasks

Third, AI can automate some of the tedious tasks associated with SEO. Tasks such as link building and content optimisation can be time-consuming and tedious. AI can automate these tasks, freeing up time for more creative and strategic tasks.

4) Greater speed and accuracy of reporting

Fourth, AI can improve the accuracy of analytics. AI can quickly and accurately gather data, analyse it, and report the results. This will allow SEOs to better understand user behaviour and make more informed decisions regarding their campaigns.

5) Analyse the impact of SEO on digital outcomes

Finally, AI will make it easier to track and measure results. AI can help SEOs track their progress and understand how their campaigns are performing. This will allow SEOs to make more informed decisions and optimise their campaigns for better results.

But.. buyer beware

Overall, AI has the potential to revolutionise SEO in 2023. It can improve accuracy, automate tedious tasks, and provide more insights into user behaviour.

However, it is important to remember that AI cannot replace the creativity and strategic thinking of SEO professionals. SEOs will still need to be involved in the decision-making process and use AI as a tool to help them optimise their campaigns.