Adobe Analytics – A Decade After Acquiring Omniture

Ten years ago Adobe acquired Omniture, which is now known as Adobe Analytics.

Although Adobe now owns more than 50 companies in its effort to be the leader in digital experience, there is one move that really propelled their growth and success. Ten years ago Adobe acquired Omniture, which is now known as Adobe Analytics.

Omniture was one of the first big moves Adobe made, which then led to a modern cloud software company that is leading the industry. Omniture has certainly evolved and is now known as Adobe Analytics. It was built to create experiences for end users along with a set of tools that can help to build, measure, manage, and optimise a digital experience.

Adobe Analytics has undergone more than a few changes over the years. Some of the many upgrades include: Integration with Adobe Audience Manager and Adobe Target, Customer Journey Analytics, Adobe Sensei for Content, Contribution Analysis and Anomaly Detection, and Analysis Workspace.

Although the core of the Adobe Analytics platform remains unchanged, the company will continue to improve their digital experiences to ultimately serve their customers in an ever-changing world.