Creating reports is the final step in data analysis which often has a decisive impact on broader acceptance of the main conclusions of the analytic work. Messages based on research can be presented much more effectively if data trends are displayed with the help of visualization tools, making them more immersive and more relatable. As more and more companies embrace data-driven processes, it’s not a surprise that availability of data visualization software has also improved by leaps and bounds. In this overview, we will present four excellent options for presenting information in a visual format.
Google Data Studio
Data Studio is considered to be the most complete analytic product released by Google, and it has the advantage of being well integrated with other online services like Google Ads and Google Analytics. It comes equipped with a broad range advanced graphics, including the possibility to create charts, pies and bubble graphs, use geo maps or create multi-page data tables. Creating reports is very fast thanks to the possibility to use predefined templates and color schemes.
Tableau
The primary application for Tableau is as a macro-scale business intelligence suite, but it stands out for its visualization capacity. As one of the products from this group that’s been in the market the longest, Tableau is a mature suite that works as expected regardless of the task you use it for. It takes just a few clicks to import data from literally anywhere and display it in a visually attractive format that will capture the attention of the audience and make complex analytic conclusions seem obvious.
Power BI
Produced by Microsoft, Power BI is a highly visible business intelligence product that relies on cloud computing to deliver amazing data processing power. Launched in 2013, this software has been an integral part of the new wave of analytic products, and it owes a lion’s share of its popularity to highly interactive and user-friendly dashboard and a broad range of visualization tools that simplify data-driven business management.
Qlik
Qlik is a software manufacturer with a long history, having been founded in Sweden in the early 90’s, but its products still belong on the cutting edge today. Its data intelligence ecosystem consists of two mutually supporting products – QlikView that serves for data reviewing and manipulation, and QlikSense which is specialized for data presentation and visualization. In tandem, those products can provide unmatched data discovery capabilities and empower users to identify important trends more easily.
