Blog

Molzana’s analytics blog, packed full of tips, news and advice on a wide range of subjects from the world of data and analytics.

How to set up Google Analytics 4 for your website


Use GA4 to capture valuable data and learn about your visitors

Big Data in Professional Sport


How big data is enhancing the sporting world

Quick Take: Big Data Analytics Concepts You Should Already Know About in 2021.


5 of the top data technologies worth knowing about in 2021.

Top tips to maximise your Google Tag Manager account


How to setup and structure your GTM account.

Google Analytics – How to Analyse Data Trends


All you need to know about this very powerful technique used to measure the marketing campaigns and website performance.

The Top Big Data Technologies 2020


What are they and what are the benefits?

The UK Government’s Excel Test and Trace Data Gaffe Explained


We examine the UK government’s high-profile data gaffe to see what the ramifications were and find out how it could have been avoided.

How Big Data Will Impact E-commerce in 2020


As E-commerce grows, so does the amount of data that is generated and stored every day.

Why Customer Journey Mapping is Crucial


Find out why customer journey mapping is crucial to your business strategy.

We’re Hiring: Conversion Rate Optimisation Specialist (Freelance/Contract)


Are you a confident, experienced CRO Analyst with a proven track record? We are hiring an experienced analyst with a strong grounding in Conversion Rate Optimisation to join our team.

Business Intelligence

Adobe Analytics – A Decade After Acquiring Omniture


A look at what Omniture meant to Adobe 10 years ago, at what Adobe Analytics means today.

Prioritising Business Intelligence in a Global Pandemic


We are experiencing an event globally that is not only changing the economy but also our personal lives. Businesses…

Fighting the Coronavirus Pandemic with Big Data Analytics


How are governments and businesses using data to halt the spread of COVID-19?

COVID-19 Data Sets to Keep You Informed on the Crisis


5 COVID-19 data sets for analysts, journalists and researchers to use during the Coronavirus pandemic.

Molzana’s Birthday! 🥳


Digital Marketing World Forum 2019


Molzana are going, are you?

When: 25 & 26 November 2019
Where: Elicium Center, Rai, Amsterdam

Training Events & Seminars


Molzana’s Collection of training events and seminars are the place to learn new skills which can help your business, your clients, or your agency thrive.

Read More
Training Events & Seminars

Contact Molzana


Molzana

Digital Analytics, SEO & CRO Agency

London & Manchester.


Get in Touch

Telephone: +44 (0) 20 8938 3136
Email: info@molzana.com

London: Bond Works, 77 Farringdon Road, EC1M 3JU
Manchester:
 5 Piccadilly, Aytoun St, M1 3BR


Molzana Logo Blue
  • This field is for validation purposes and should be left unchanged.