Whiskey.. meet Artificial Intelligence

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Whiskey distilleries are the latest to trial advanced optimisation of their products with the help of A.I.

T-Mobile Data Breach Exposes the Personal Data of 40 Million US Customers.

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What can we learn from the T-Mobile data breach and how can your business mitigate security risk?

AI on a budget

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5 ways your business can start using AI today

Footballer Kevin De Bruyne uses data analytics in new contract negotiations

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Could this new approach become the norm in professional sports?

What is Data Governance?

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Find out about Data Governance and how it can benefit your organisation

High Profile Data Errors

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A view of recent data errors, their ramifications and learnings to ensure data is reliable

What is Google Search Console?

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How to set up and use GSC

How to set up Google Analytics 4 for your website

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Use GA4 to capture valuable data and learn about your visitors

Big Data in Professional Sport

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How big data is enhancing the sporting world

Quick Take: Big Data Analytics Concepts You Should Already Know About in 2021.

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5 of the top data technologies worth knowing about in 2021.

Top tips to maximise your Google Tag Manager account

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How to setup and structure your GTM account.

Google Analytics – How to Analyse Data Trends

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All you need to know about this very powerful technique used to measure the marketing campaigns and website performance.

The Top Big Data Technologies 2020

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What are they and what are the benefits?

The UK Government’s Excel Test and Trace Data Gaffe Explained

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We examine the UK government’s high-profile data gaffe to see what the ramifications were and find out how it could have been avoided.

How Big Data Will Impact E-commerce in 2020

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As E-commerce grows, so does the amount of data that is generated and stored every day.

Why Customer Journey Mapping is Crucial

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Find out why customer journey mapping is crucial to your business strategy.