Everyone hates reporting, even analysts. It is, however, a necessity of every business. Saving time, effort and money are the obvious benefits of reporting but increase data reliability and accuracy are also
1.Saving time and effort
As a general rule, data sources are becoming more disparate and growing larger and larger as a business expands, there is a point where it becomes too time consuming to continue compiling marketing reports by hand every week.
Manual reporting breeds errors and unreliability – which can negatively impact your decision making and also give stakeholders good reason to distrust your data. Instead of dedicating a huge amount of hours to this task, it makes far more sense to identify repetitive elements and arrange for them to be routinely performed at scheduled intervals. The time saved in this manner could be better used to conduct and deliver more sophisticated analytic exercises and insights.
2. Ensure timely delivery
By the time a marketing team manages to prepare and send the latest report, it may already be too late to act on it. Automated reports can be delivered to any remote device almost instantly after new data arrives
3. Decrease the risk of human error
Even the best analytics professionals using modern software can sometimes slip and make a seemingly small mistake that throws off all calculations, which may then become quite difficult to detect. That simply can’t happen when reporting is based on a predefined query that’s already been tested in practice and is actively overviewed by dedicated people who understand the expected outcomes. With increased pace of decision-making, having access to error-free reports is practically a necessity.