Data Strategy

From start-ups needing scalable insights in order to grow to established businesses needing consistent improvements to keep up with their customers, every company needs a sustainable and comprehensive data strategy.

Innovative, accountable, scalable and understandable. Every savvy business needs a data strategy to understand the needs of their company, make smart technology decisions..

From start-ups needing scalable insights in order to grow to established businesses needing consistent improvements to keep up with their customers, every company needs a sustainable and comprehensive data strategy.

Molzana’s Data Strategy Solutions

Key Performance Indicator (KPI) definition.
Data capture and technical configuration.
Tagging specifications.
Measurement plans and frameworks.
Marketing channel success measurement.
CRM solutions and channel data management: customer service, social media, paid search and display, affiliate marketing.
Data warehousing and storage.
Reporting and Business Intelligence.

Get In Touch

Molzana’s Strategy team will be happy to help out with your questions, contact them here or ask to speak to the Strategy team on 08712 458 672.

Data Strategy

Web Analytics

Let’s turn your Web Analytics data into insight. Our certified web analytics team have vast expertise across Google Analytics, Google Analytics 360, Adobe Analytics and Webtrends. We work with clients on accessing and utilising the rich data offered from these platforms to improve your website experience.

Web Analytics

Data Strategy

From start-ups needing scalable insights in order to grow to established businesses needing consistent improvements to keep up with their customers, every company needs a sustainable and comprehensive data strategy.

Data Strategy

Business Intelligence

Powerful Business Intelligence solutions that allows for seamless integration of your key data sets, automated and in the hands of your business decision makers.

Business Intelligence

Tagging & Implementation

Tagging & Tracking advice across all devices, platforms and technologies including Google Analytics, Google Tag Manager, Adobe Analytics & Adobe Dynamic Tag Manager.

Tagging & Implementation

Report Automation & Dashboards

Elegant and automated, Molzana’s reporting team can create amazing dashboard and report solutions to help your business get to insights and decisions quicker.

Report Automation & Dashboards

Visitor Behaviour

Understanding visitor behavior is vital to understanding how visitors interact with website content and marketing channels.

Visitor Behaviour

Consumer Insight

Consumer Trends & Insight hold the key to understanding your audience. Beyond simple reporting, Molzana can help turn your insight into action.

Consumer Insights

Contact Molzana

Molzana

Simple, no-nonsense analytics, data & tech
from the straight talking analytics experts.

London & Manchester.

Get in Touch

Telephone: +44 (0) 8712 458 672
Email: info@molzana.com

London: Bond Works, 77 Farringdon Road, EC1M 3JU Manchester: 83 Ducie Street, M1 2JQ