Innovative, accountable, scalable and understandable. Every savvy business needs a data strategy to understand the needs of their company, make smart technology decisions..
From start-ups needing scalable insights in order to grow to established businesses needing consistent improvements to keep up with their customers, every company needs a sustainable and comprehensive data strategy.
Molzana’s Data Strategy Solutions
- Key Performance Indicator (KPI) definition.
- Data capture and technical configuration.
- Tagging specifications.
- Measurement plans and frameworks.
- Marketing channel success measurement.
- CRM solutions and channel data management: customer service, social media, paid search and display, affiliate marketing.
- Data warehousing and storage.
- Reporting and Business Intelligence.
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