Innovative, accountable, scalable and understandable. Every savvy business needs a data strategy to understand the needs of their company, make smart technology decisions..
From start-ups needing scalable insights in order to grow to established businesses needing consistent improvements to keep up with their customers, every company needs a sustainable and comprehensive data strategy.
Molzana’s Data Strategy Solutions
- Key Performance Indicator (KPI) definition.
- Data capture and technical configuration.
- Tagging specifications.
- Measurement plans and frameworks.
- Marketing channel success measurement.
- CRM solutions and channel data management: customer service, social media, paid search and display, affiliate marketing.
- Data warehousing and storage.
- Reporting and Business Intelligence.
Defining Key Performance Indicators
Every business is different, and every business needs to know how well they’re performing in certain areas. That’s where Key Performance Indicators (KPIs) come in.
We can help you identify the most important aspects of your success, and then create methods to measure their success and report them back to you, giving you an in-depth look at how your business is performing.
After we’ve set up you KPIs, we’ll implement a range of technical work, such as tagging, tracking, databases, and APIS, to gather data and report results
Data Technology & Infrastructure
With expertise in in data and cloud services such as Google Data Studio and Amazon Web Services, as well as in-house infrastructure and data technology services, our team can ensure your data solutions are tailored to best fit the needs of your business.
Customer Relationship Management
Repeat business and customer relations are the cornerstone to successful business practices for many companies. Using in-depth data capture and easy-to-navigate databases, Molzana offer customised CRM and eCRM technology-centred strategies to help you nurture customer relations, increase repeat business and improve return on investments.
Get In Touch
Molzana’s Strategy team will be happy to help out with your questions, contact them here or ask to speak to the Strategy team on 08712 458 672.