Analytics tags from your analytics platforms and marketing partners can help you gather additional data about your customers. Ensuring your tags are integrated optimally will mean that your data can be used effectively and informatively.
Incorrect implementation of Tags can cause slow websites, lead to incorrect data collection and can interfere with your website’s other functions. The specialist team at Molzana are here to help.
What is a Tag?
In order to collect data from your website, third-party analytics platforms and vendors require something called a “tag” to be placed on your website. Tags give instructions to set cookies and collect data from your site, but too many of them can cause loading issues on your website.
With up to 150 Tags on some website, Molzana’s tag management and implementation services ensure that your data gets collected while your website remains unaffected.
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