Tagging & Implementation

Tagging & Tracking advice across all devices, platforms and technologies including Google Analytics, Google Tag Manager, Adobe Analytics & Adobe Dynamic Tag Manager.

Analytics tags from your analytics platforms and marketing partners can help you gather additional data about your customers. Ensuring your tags are integrated optimally will mean that your data can be used effectively and informatively.

Incorrect implementation of Tags can cause slow websites, lead to incorrect data collection and can interfere with your website’s other functions. The specialist team at Molzana are here to help.

What is a Tag?

In order to collect data from your website, third-party analytics platforms and vendors require something called a “tag” to be placed on your website. Tags give instructions to set cookies and collect data from your site, but too many of them can cause loading issues on your website.

Tag Implementation

With up to 150 Tags on some website, Molzana’s tag management and implementation services ensure that your data gets collected while your website remains unaffected.

Our expert team have an array of experience with implementing and managing a wide variety of Tags, from small and simple pixel-based tags to JavaScript tags which glean more detailed data.

Get In Touch

Molzana’s Tagging experts will be happy to help out with your questions, contact them here or ask to speak to the Integration team on 08712 458 672.

Tagging & Implementation

Web Analytics

Let’s turn your Web Analytics data into insight. Our certified web analytics team have vast expertise across Google Analytics, Google Analytics 360, Adobe Analytics and Webtrends. We work with clients on accessing and utilising the rich data offered from these platforms to improve your website experience.

Web Analytics

Data Strategy

From start-ups needing scalable insights in order to grow to established businesses needing consistent improvements to keep up with their customers, every company needs a sustainable and comprehensive data strategy.

Data Strategy

Business Intelligence

Powerful Business Intelligence solutions that allows for seamless integration of your key data sets, automated and in the hands of your business decision makers.

Business Intelligence

Tagging & Implementation

Tagging & Tracking advice across all devices, platforms and technologies including Google Analytics, Google Tag Manager, Adobe Analytics & Adobe Dynamic Tag Manager.

Tagging & Implementation

Report Automation & Dashboards

Elegant and automated, Molzana’s reporting team can create amazing dashboard and report solutions to help your business get to insights and decisions quicker.

Report Automation & Dashboards

Visitor Behaviour

Understanding visitor behavior is vital to understanding how visitors interact with website content and marketing channels.

Visitor Behaviour

Consumer Insight

Consumer Trends & Insight hold the key to understanding your audience. Beyond simple reporting, Molzana can help turn your insight into action.

Consumer Insights

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Contact Molzana

Molzana

Simple, no-nonsense analytics, data & tech
from the straight talking analytics experts.

London & Manchester.

Get in Touch

Telephone: +44 (0) 8712 458 672
Email: info@molzana.com

London: International House, 64 Nile Street, London, N1 7SR Manchester: 83 Ducie Street, Manchester, M1 2JQ

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