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What is Google Analytics?


In a nutshell, Google Analytics allows business owners and/or managers to track a large number of statistical parameters describing their online traffic and evaluating success of their marketing campaigns.

What is Google Data Studio?


In a time when everyone is searching for better, faster and more intuitive ways to crunch data and reveal hidden trends, adopting new tools as they become available is imperative.

What is Google Tag Manager?


n the digital era, access to accurate information is worth more than money, and smart companies are using specialised products to improve their marketing intelligence.

What is Tableau?


Tableau is a versatile software product that can be used to track data from many sources in a strategic…

What is Web Analytics?


As online communications become more complex and businesses lean on data more than ever before, merely being present on the web is not enough for a competitive advantage anymore.

How To Create a Data Strategy


Most businesses and organisations use objective data to evaluate their performance and make crucial decisions, but a majority does…

What Is A Marketing Tag?


Due to rapid development of the digital marketing landscape and growing emphasis on analytics, marketing professionals and business owners require more data from their users in order to improve website and marketing performance.

How is Google Analytics useful for Marketers?


Google Analytics primarily tracks hundreds of metrics and dimensions related to every piece of content on your website. Google Analytics, or GA for short, can quickly identify which pages perform in terms of acquiring, engaging and converting your website’s visitors.

3 Reasons to Automate Your Reports


Everyone hates reporting, even analysts. It is, however, a necessity of every business. Saving time, effort and money are the obvious benefits of reporting but increase data reliability and accuracy are also the some more benefit or automating your reports.

4 Great Data Visualisation Tools


Creating reports is the final step in data analysis which often has a decisive impact on broader acceptance of the main conclusions of the analytic work.

Training Events & Seminars


Molzana’s Collection of training events and seminars are the place to learn new skills which can help your business, your clients, or your agency thrive.

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Training Events & Seminars

Contact Molzana


Molzana

Digital Analytics, SEO & CRO Agency

London & Manchester.


Get in Touch

Telephone: +44 (0) 20 8938 3136
Email: info@molzana.com

London: 32 Cubitt St, London WC1X 0LR
Manchester:
 5 Piccadilly, Aytoun St, M1 3BR
Edinburgh:
 15-16 Queen Street, EH2 1JE


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