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{"id":1732,"date":"2021-11-06T10:35:21","date_gmt":"2021-11-06T10:35:21","guid":{"rendered":"https:\/\/molzana.com\/?p=1732"},"modified":"2021-11-11T10:44:55","modified_gmt":"2021-11-11T10:44:55","slug":"what-next-after-the-end-of-third-party-cookies","status":"publish","type":"post","link":"https:\/\/www.molzana.com\/blog\/what-next-after-the-end-of-third-party-cookies\/","title":{"rendered":"Resolving the third-party cookie conundrum"},"content":{"rendered":"\n
Recently, we have been working with a number of clients on trying to identify solutions to the upcoming cookie cull and also working around other protocols enforced by browsers (such as ITP) and likewise apps (such as iOS 14.5). <\/p>\n\n\n\n
This post has become our first, presumably of an ever-evolving series, on Third-Party tracking. More specifically how to circumnavigate some of the existing and upcoming cookie restrictions.<\/p>\n\n\n\n
By 2023, brands and online\nmarketers dependent on advertising on social media platforms or websites to\nbuild themselves will be at a high disadvantage. This is because advertisement\nfalls under third party cookies, restricted by the leading search engines\nbrowsers.<\/p>\n\n\n\n
Allow us to briefly explain what third party cookies are, their relation to search engines, reasons for their downfall and their possible replacement.<\/p>\n\n\n\n
Significant types of cookies<\/strong><\/h2>\n\n\n\n
First party cookies and third-party cookies. Both of them are similar in their technical makeup. They perform similar functions. The difference comes in how they are used.<\/p>\n\n\n\n
First Party Cookies<\/h4>\n\n\n\n
First party cookies are created from the hostname or domain of a given website. <\/p>\n\n\n\n