Understanding how potential customers interact with your website and content is a vital part of helping to make your marketing channels more user friendly.
The Molzana team can gather data to help you improve your website, improve conversion rates and increase your return on investment for paid advertisements.
How we can help:
User Experience (UX) can help identify high and low performing areas of your site, relating these back to your customer groups we can help inform site builds, modifications and optimisation. Find out more
CX Consultancy →
Customer Experience (CX) goes beyond reactive customer service. We can help work out how your customers and potential customers engage with your brand at different stages of the customer lifecycle. Find out more
CRO Consultancy →
Getting the most from your site and marketing channels is tricky. Molzana’s analysts can use a variety of qualitative and quantitate methods to identify pain points with the aim of increasing revenue, leads and conversions. Find out more
Multivariate Testing →
Molzana can assist with testing plans that comprehensively cover your marketing channels, websites and content. Testing variations of your creatives, copy and pages to increase outcomes. Find out more
Lab Usability Testing →
Using advanced technical surveys, eye tracking and visitor recordings, we can get real life feedback from our user lab sessions to give you unrivalled, real insights into your website and digital channels. Find out more