Understanding how potential customers interact with your website and content is a vital part of helping to make your marketing channels more user friendly.
The Molzana team can gather data to help you improve your website, improve conversion rates and increase your return on investment for paid advertisements.
How we can help
Molzana have analysts with a broad range of experience to help identify trends in user behvaiour:
- Customer Analysis
- Customer Journey Analysis
- User Definition (who your users are)
- Landing Page Optimisation
- Conversion Rate Optimisation
- User Experience (UX)
- Customer Experience (CX)
- Multivariate (MVT) and A/B Testing
- Marketing Performance Analysis
- In-Person User Lab Tests & Hands-On Research Techniques.
- Session and Visit Replay.
Defining your audience
First things first, do you know who your audience is? How old are they? What are their hobbies? How many devices do they own? Where do they shop?
The first thing you need to do is find out who your audience are. What they like, how old they are, which devices they use, when they’re online and how the interact with you are all important questions.
Molzana work with an diversity of data, such as age, gender, income, purchases and interests, to present a clear user profile, giving you valuable information about your customers and allowing you to cater to their needs and improve the effectiveness of your campaigns.
Website User Journeys
Getting users to visit a website is only the first stage of the process. Website user journeys follow the interactions and navigation patterns of users while they browse your website, giving you an in-depth analysis of the purchasing journey broken down into component parts so you can optimise key messages to push them through the sales funnel and gain conversions.
Website & Marketing Pain Points
There are several technical aspects to consider when identifying how to optimise the user experience. Page load times, complicated forms, broken links and rendering issues are common issues that are often overlooked. We can identify and recommend action based on technical pain points we find that may be preventing your users from becoming valued customers.
Heard enough? Talk to Molzana’s specialists..