Tag Implementation
With up to 150 tags on some websites, Molzana's tag management and implementation services ensure that your data gets collected while your website remains unaffected.
We're the tag implementation experts
Our team has an array of experience with implementing and managing a wide variety of tags; from small and simple pixel-based tags to JavaScript tags, which glean more detailed data. Ensuring your tags are integrated optimally will mean that your data can be used effectively and informatively.
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Hold on, what is a tag?
In order to collect data from your website, third-party analytics platforms and vendors require something called a "tag" to be placed on your website. Tags give instructions to set cookies and collect data from your site. In essence, if your business has a website or web property, you really need tagging of some sort in order to track performance. Without tags, you're pretty much relying on guesswork, and that won't get you the results you need!
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Correct tagging = accurate data + useful insights
Ensure high-quality data and create useful, detailed insights with our installation and data capture services. We can install website analytics packages and set up personalised data capture to track when your users complete a certain task, such as click on a button, download a file or watch a video.
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