4 Google Analytics Alternatives to Consider in 2023

With the introduction of GA4, users have started to experience some shortcomings.

Google Analytics has been the go-to web analytics tool for over a decade. With GA4, the reception has been far from warm.

Alternatives include Adobe Analytics for large businesses, Piwik Pro for GDPR-compliant analytics, Matomo for customisable web analytics, and Plausible for a simple and affordable solution.

When selecting an alternative, consider your specific needs including company size, budget, and data privacy requirements.