Google has Extended the Deadline for Blocking Third-Party Cookies in Chrome Until 2023

Google is delaying the implementation of blocking third-party cookies in Chrome until 2023.

Google is delaying the implementation of blocking third-party cookies in Chrome until 2023. This change will impact how marketers use online ads to target consumers based on their browsing habits.

Third-party cookies are used by companies like Facebook and Twitter for tracking purposes, but also by advertisers who want to better target their ads.

Google created web standards called 'The Privacy Sandbox', which includes several efforts aimed at protecting user privacy.

Google faces significant criticism about FLoC or 'Federated learning of cohorts.' Mozilla has created a better user experience for consumers as the company strives to make browsing safer and more private.