How to set up Google Analytics 4 for your website

With the introduction of GA4, it's now possible to do all this and more, across websites, apps and even incorporate data from IoT-enabled devices.

We have published a blog before that detailed the power of Google Analytics for your marketing strategy but how do you get started?

With the introduction of GA4, it's now possible to do all this and more, across websites, apps and even incorporate data from IoT-enabled devices. GA4 also provides predictive modelling to enable more accurate projections.

Firstly, you will need to set up an account. You can track multiple properties with one account. Once you have set up your account, you need to create a property.

Once you've hit 'Create stream' all that's left is to configure the tracking. You can do this by adding the unique tracking code into the top of the head section on every page.

So there you have it. You are now ready to start benefiting from traffic data and feeding it into your marketing strategy.