What is Google Analytics?
As one of the most used and popular web analytics services, Google Analytics is frequently mentioned as a critical resource for business development.
In a nutshell, Google Analytics enables business owners and managers to monitor statistical parameters describing online traffic and evaluate marketing campaign success.
Launched in 2005 by Google, this widely-used web analytics tool remains among the best available. It helps identify trends, spot weaknesses and opportunities, and quantify online activity. While relatively simple to use, it requires foundational knowledge for optimal results.
Google Analytics allows tracking numerous statistical parameters and evaluating marketing success. Users can analyze page, banner, and campaign performance based on selected objectives, enabling lead generation study, conversion counting, and traffic measurement.
Insights from the platform guide decision-making, improve marketing focus, and create savings through efficient online asset management and increased web sales.
Users can integrate advertising products like Google Ads and add campaign parameters to identify trends across marketing channels including email, paid search, display, organic search, and offline promotion.
This statistical service's main advantage is user simplicity. Business owners can control the process directly without external assistance. Google Analytics presents data through reports and dashboards with key metrics clearly displayed.
More detailed reports can be created for in-depth research. Customisation may be necessary since different businesses track unique dimensions and metrics. Complex campaigns or large websites may require advanced analysis and training.
Google Analytics is a freemium product, available totally free. The free version limits 10 million hits per month. Larger organizations exceeding this can upgrade to Google Analytics 360 at approximately £115,000 annually.
To start, you need a Google account and website source code access or a web developer. A small code piece must be placed on every website page for data collection.