Why has Salesforce bought Tableau?

Salesforce bought Tableau for a whopping $15.7 billion to up its enterprise analytics game.

How do you up your game in the competitive world of Data and Analytics? Well, one way is through acquisition.

Salesforce bought Tableau for a whopping $15.7 billion to up its enterprise analytics game. The deal has certainly grabbed the attention of the tech market and the business world.

Tableau recorded revenues of $1.16 billion in 2018. Salesforce paid over 13 times that to acquire the analytics giant. This deal represents an approximate 31% premium over Tableau's $10.9 billion market capitalisation.

Tableau will represent a "bolt-on" that will more than add value to Salesforce existing software CRM and Cloud services. With more than 86,000 companies using Tableau software, Salesforce is almost instantly able to provide a bundled solution.

Having been a Tableau user for around 6 years, I can say with confidence that Salesforce have not only bagged themselves a solution to a problem and a big name to add to their tech portfolio, but a company who have a dynamic approach to building and developing their product.