What is Data Governance?

Data governance is a way to create consistent methods for how data is treated.

By now, most of us are aware that the way we use data is fundamental to business success. Data governance is a way to create consistent methods for how data is treated.

For data to be usable, it has to be easy to access and easy to understand. Data governance can set protocols that help ensure the quality of the data. Integrated data streamlines processes and reduces data duplication.

In industries where there are significant compliance responsibilities, data governance is an effective way to incorporate regulatory requirements into everyday processes.

From auditing your Google Tag Manager set-up to business intelligence reporting, better data governance could help you unlock your data's potential.