What is Google Search Console?

Google's Search Console is an underused, free resource that gives you access to tons of data.

The keywords and phrases customers use when searching online provide valuable business intelligence. Search Console offers a straightforward solution. This free Google tool provides extensive data covering keywords through technical improvements.

The platform contains page-level keyword information including organic rankings, click-through rates, and clicks. After setting up and verifying Search Console, users access the Performance graph where keyword information resides.

This data enables tracking of specific pages' keyword performance and identifying whether pages compete for similar traffic.