Blog
Tips, news and advice from the world of data and analytics.
Your Search Experience Rebuilt in Days, Not Months
Replatforming search used to mean months of integration work, migration headaches and a launch that was already out of date. Pop-up design systems change the equation entirely. Here is how we extract, build and deploy a governed search front end in days.
Read more →ArticleWhy Your Search UX Should Evolve with Your Data
The annual search redesign was never a technology problem. It was an operational one. Search relevance degrades as content grows, queries shift and user expectations change. Continuous improvement is not a philosophy. It is a delivery model.
Read more →ArticleWhen Your Crawl, Index and Analytics Agents Share Context
Most organisations running search pipelines have agents working in isolation. A crawler here, an enrichment process there, an analytics dashboard somewhere else. The real value unlocks when they share context across every handoff point.
Read more →ArticleOne Search Experience Across a Fragmented Estate
Large organisations accumulate content sources the way ships accumulate barnacles. Each one made sense at the time. Together they create a fragmented, inconsistent search experience that frustrates users and wastes investment. There is a better way.
Read more →ArticleRunning a Search Platform, Not Just an Index
Search support has barely changed in a decade. You configure an index, point a crawler at your content and hope for the best. When relevance degrades, someone raises a ticket. It is time for a better model.
Read more →ArticleMolzana and Coherence, Better Together
Molzana is excited to announce that we are merging into our sister agency Coherence.
Read more →ArticlePepsi: Where's My Jet?, A Real Life Lesson.
The recent Netflix miniseries showed us how to make a very expensive mistake.
Read more →ArticleSemantic Search and SEO: Navigating Natural Language Processing
Explore the dynamic landscape of semantic search and NLP in SEO.
Read more →ArticleData Silos vs. Integration: A Battle in SEO and Analytics
In digital marketing, data is king.
Read more →ArticleAI and Machine Learning in SEO: Challenges and Opportunities
AI and Machine Learning are reshaping the SEO landscape.
Read more →ArticleUnraveling the Mystery of Google Algorithm Updates
Unlock the secrets of Google algorithm updates and learn how to adapt.
Read more →ArticleVoice Search and the Future of SEO: Preparing for New Challenges
The rise of voice search demands a shift in SEO strategy.
Read more →ArticleWhat are Core Web Vitals?
Discover how to improve users' experience and boost SEO with Core Web Vitals.
Read more →ArticleAnalysis Paralysis: Simplifying Data Insights for Informed Decision-Making
Overthinking, indecision, and information overload.
Read more →ArticleData Privacy and SEO: Navigating User Consent and Tracking Restrictions
In the evolving digital landscape, data privacy is key.
Read more →ArticleLink Building Challenges: Strategies for Building Quality Backlinks
Uncover the challenges of link building and proven strategies to build quality backlinks.
Read more →ArticleCompetitive Analysis in SEO: Tools, Techniques, and Insights
Unlock SEO potential with Competitive Analysis.
Read more →ArticleLocal Packs on the Rise: Navigating Localised Search Results in SEO
Local SEO is booming with local packs on the rise.
Read more →ArticleBalancing User Experience and SEO: Strategies for SEO Success
Optimising SEO without Sacrificing User Experience.
Read more →ArticleWhy an SEO Strategy is the Best Option for The Finance Industry
In today's fast-paced financial landscape, competition is fiercer than ever.
Read more →ArticleWhat is Growth Marketing in 2023?
In the ever-evolving world of marketing, staying ahead of the curve is paramount.
Read more →ArticleHow to Improve Your E-E-A-T
E-E-A-T stands for Expertise, Authoritativeness, Trustworthiness, and Experience.
Read more →ArticleLink Building vs Link Earning
Link Building and Link Earning might sound the same but they are different things.
Read more →ArticleMolzana Welcomes Piwik Pro as Its New Partner!
Molzana is celebrating its first ever partnership with Piwik Pro.
Read more →ArticleAudience Targeting with Keywords
Targeting your audience with keywords is a fundamental strategy in digital marketing.
Read more →ArticleThe Importance of Acquiring Links for SEO
Obtaining links to your site is a sign of website authority.
Read more →ArticleWhat is Big Data and Why Does it Matter?
Have you heard about Big Data?
Read more →ArticleAI & Digital Analysts: Threat or Opportunity?
Are you threatened or enthusiastic about AI?
Read more →ArticleFree Alternatives to Tableau
Tableau is a great app but might not fit our budgets.
Read more →ArticleWebinar: Moving From Third to First: Taking Control of Your Data
Join Molzana's data and analytics expert for a webinar covering the benefits of first-party data.
Read more →Article5 Things To Do In Preparation for GA4
Are you prepared for GA4?
Read more →Article4 Google Analytics Alternatives to Consider in 2023
With the introduction of GA4, users have started to experience some shortcomings.
Read more →ArticleGA4 and Google Data Studio Quota Limits and How to Avoid Them
GA4 quotas in Looker Studio are proving to be a real pain point for users.
Read more →ArticleLooker Studio: The Complete Guide For Analysts
Looking to get some more information on Looker Studio?
Read more →ArticleUK Digital Marketing Events to Watch Out for in 2023
Conferences and events are a great way to learn about new trends.
Read more →ArticleAvoiding GA-ffes When Setting Up on Popular CMS Platforms
Get GA4 ready with popular website CMS such as Shopify, WordPress, Wix, Squarespace, Drupal and Magento.
Read more →ArticleFireside Chat with ChatGPT
There's so much noise around AI in our industry, particularly with the rise of ChatGPT.
Read more →ArticleThe impact of Black Friday on E-commerce sales
Black Friday has become an important day for retailers. In 2022, UK spending exceeded £22bn.
Read more →ArticleWhat Is Data Science?
Ever wondered what Data Scientists actually do?
Read more →ArticleWhat Is Personally Identifiable Information (PII)?
Personally Identifiable Information, or PII, is any information that can identify a person.
Read more →Article5 ways you can unlock the Power of AI to Transform SEO in 2023
AI has the potential to revolutionise SEO by improving accuracy, automating tedious tasks, and providing more insights.
Read more →ArticleWhat is User-Centered Design methodology? (UCD)
User-Centered Design is a methodology that goes beyond the user and their environment.
Read more →ArticleKate Bush - Running Up That Hill, the 37-year climb to number 1
An analysis of how Kate Bush's 1985 single climbed to number 1 after 37 years, boosted by Stranger Things.
Read more →ArticleQuantitative or Qualitative approaches to measuring Digital Success?
When determining user and customer success, which methods are the best to use?
Read more →ArticleAre You Prepared for Google Analytics 4?
Google has announced that Google Analytics 4 will be replacing any previous analytics this year.
Read more →ArticleGoogle Analytics is now illegal in Austria
Austrian's DPA has recently ruled against use of Google Analytics.
Read more →ArticleMolzana Join Cohaesus Group
Molzana join Cohaesus to become the group's dedicated data, analytics and SEO agency.
Read more →ArticleResolving the third-party cookie conundrum
An exploration of what third-party cookies are, their relation to search engines, reasons for their downfall and their possible replacement.
Read more →ArticleGoogle has Extended the Deadline for Blocking Third-Party Cookies in Chrome Until 2023
Google is delaying the implementation of blocking third-party cookies in Chrome until 2023.
Read more →ArticleData Breach at Microsoft: 38 Million Records Exposed
Microsoft has revealed a data breach of its Power Apps portal that has exposed 38 million records.
Read more →ArticleWhat does Google's decision to ban Huawei from Android mean for the Chinese tech giant?
U.S. tech giant Google banned Huawei from its Android Operating Platform.
Read more →ArticleWhiskey.. meet Artificial Intelligence
With AI now pervading every industry, it is unsurprising the whisky industry has fallen victim to AI's charms.
Read more →ArticleT-Mobile Data Breach Exposes the Personal Data of 40 Million US Customers
On Wednesday, 18 August 2021, T-Mobile confirmed a major security breach occurred against the company.
Read more →ArticleAI on a budget
In a recent survey 39% of small businesses did not even know AI was an option for them.
Read more →ArticleFootballer Kevin De Bruyne uses data analytics in new contract negotiations
Kevin De Bruyne has done something never seen in professional football, eschewing an agent and hiring data analysts instead.
Read more →ArticleHigh Profile Data Errors
The recent error in the UK government's test and trace system was a major example of what can happen when there's no quality assurance.
Read more →ArticleWhat is Data Governance?
Data governance is a way to create consistent methods for how data is treated.
Read more →ArticleWhat is Google Search Console?
Google's Search Console is an underused, free resource that gives you access to tons of data.
Read more →ArticleHow to set up Google Analytics 4 for your website
With the introduction of GA4, it's now possible to do all this and more, across websites, apps and even incorporate data from IoT-enabled devices.
Read more →ArticleBig Data in Professional Sport
Because of the money involved in modern professional sport, it's an area in which people are willing to embrace new science and technologies.
Read more →ArticleGoogle Analytics – How to Analyse Data Trends
Analysing trends in data is a proven and very powerful technique used to measure marketing campaigns and performance over time.
Read more →ArticleThe UK Government's Excel Test and Trace Data Gaffe Explained
We examine the UK government's high-profile data gaffe.
Read more →ArticleWe're Hiring: Conversion Rate Optimisation Specialist (Freelance/Contract)
Molzana is hiring a freelance Conversion Rate Optimisation Specialist.
Read more →ArticleAdobe Analytics – A Decade After Acquiring Omniture
Ten years ago Adobe acquired Omniture, which is now known as Adobe Analytics.
Read more →ArticleFighting the Coronavirus Pandemic with Big Data Analytics
Big data analytics has helped us in the fight against COVID-19.
Read more →ArticleCOVID-19 Data Sets to Keep You Informed on the Crisis
We look at five important COVID-19 data sets that provide important information on the spread of the coronavirus pandemic.
Read more →ArticleDigital Marketing World Forum 2019
Molzana are attending and sponsoring the Digital Marketing World Forum 2019 in Amsterdam.
Read more →ArticleWhy has Salesforce bought Tableau?
Salesforce bought Tableau for a whopping $15.7 billion to up its enterprise analytics game.
Read more →ArticleWhy has Google bought Looker?
Google recently acquired Looker, a Santa Cruz-based data analytics startup, for a whopping $2.6 billion.
Read more →ArticleWhat is Google Analytics?
As one of the most used and popular web analytics services, Google Analytics is frequently mentioned as a critical resource for business development.
Read more →ArticleWhat is Google Data Studio?
In a time when everyone is searching for better, faster and more intuitive ways to crunch data and reveal hidden trends become available is imperative.
Read more →ArticleWhat is Google Tag Manager?
In the digital era, access to accurate information is worth more than money, and smart companies are using specialised products to improve their marketing intelligence.
Read more →ArticleWhat is Tableau?
Tableau is a versatile software product that can be used to track data from many sources in a strategic manner and deserves a good look from a broad range of companies.
Read more →ArticleWhat is Web Analytics?
To stay a step ahead of their rivals, businesses have to analyse the quantitative data related to every aspect of their operations.
Read more →ArticleHow To Create a Data Strategy
Most businesses and organisations use objective data to evaluate their performance and make crucial decisions without a strategic approach.
Read more →ArticleWhat Is A Marketing Tag?
Due to rapid development of the digital marketing landscape and growing emphasis on analytics, marketing professionals and business owners require more data from their users in order to improve website and marketing performance.
Read more →ArticleWhy Digital Marketing Dashboards Are Useful?
A dashboard is a group of charts that display important information in regards to your business.
Read more →ArticleHow is Google Analytics useful for Marketers?
Google Analytics primarily tracks hundreds of metrics and dimensions related to every piece of content on your website.
Read more →Article3 Reasons to Automate Your Reports
Everyone hates reporting, even analysts. It is, however, a necessity of every business.
Read more →Article4 Great Data Visualisation Tools
Creating reports is the final step in data analysis which often has a decisive impact on broader acceptance of the main conclusions.
Read more →ArticleMolzana Support Local Good Cause
Molzana have agreed a 2 year shirt sponsorship deal with Mottram Cricket Club through to 2020.
Read more →Want to Learn More?
Get in touch with our team to discuss your data and analytics challenges.
Contact Us