Blog

Molzana’s analytics blog, packed full of tips, news and advice on a wide range of subjects from the world of data and analytics.

What Is A Marketing Tag?


Due to rapid development of the digital marketing landscape and growing emphasis on analytics, marketing professionals and business owners require more data from their users in order to improve website and marketing performance.

Why Digital Marketing Dashboards Are Useful?


A dashboard is a group of charts that display important information in regards to your business. Like a dashboard in your car, a digital dashboard can provide a top level overview of your key data points. Designed to be an summary rather than a ‘silver bullet’, an automated dashboard cuts the time to investigation and insight whilst taking emphasis off manual reporting.

How is Google Analytics useful for Marketers?


Google Analytics primarily tracks hundreds of metrics and dimensions related to every piece of content on your website. Google Analytics, or GA for short, can quickly identify which pages perform in terms of acquiring, engaging and converting your website’s visitors.

3 Reasons to Automate Your Reports


Everyone hates reporting, even analysts. It is, however, a necessity of every business. Saving time, effort and money are the obvious benefits of reporting but increase data reliability and accuracy are also the some more benefit or automating your reports.

4 Great Data Visualisation Tools


Creating reports is the final step in data analysis which often has a decisive impact on broader acceptance of the main conclusions of the analytic work.

Molzana Support Local Good Cause


Molzana will support community club Mottram for the next 2 seasons.

Training Events & Seminars


Molzana’s Collection of training events and seminars are the place to learn new skills which can help your business, your clients, or your agency thrive.

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Training Events & Seminars

Contact Molzana


Molzana

Digital Analytics, SEO & CRO Agency

London & Manchester.


Get in Touch

Telephone: +44 (0) 20 8938 3136
Email: info@molzana.com

London: 32 Cubitt St, London WC1X 0LR
Manchester:
 5 Piccadilly, Aytoun St, M1 3BR
Edinburgh:
 15-16 Queen Street, EH2 1JE


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