Molzana’s analytics blog, packed full of tips, news and advice on a wide range of subjects from the world of data and analytics.

We’re Hiring: Conversion Rate Optimisation Specialist (Freelance/Contract)

Are you a confident, experienced CRO Analyst with a proven track record? We are hiring an experienced analyst with a strong grounding in Conversion Rate Optimisation to join our team.

Business Intelligence

Adobe Analytics – A Decade After Acquiring Omniture

A look at what Omniture meant to Adobe 10 years ago, at what Adobe Analytics means today.

Prioritising Business Intelligence in a Global Pandemic

We are experiencing an event globally that is not only changing the economy but also our personal lives. Businesses…

Fighting the Coronavirus Pandemic with Big Data Analytics

How are governments and businesses using data to halt the spread of COVID-19?

COVID-19 Data Sets to Keep You Informed on the Crisis

5 COVID-19 data sets for analysts, journalists and researchers to use during the Coronavirus pandemic.

Molzana’s Birthday! 🥳

We have rolled into our third year and we want you to celebrate with us! During these uncertain times,…

Digital Marketing World Forum 2019

Molzana are going, are you?

When: 25 & 26 November 2019
Where: Elicium Center, Rai, Amsterdam

Why has Salesforce bought Tableau?

Salesforce bought Tableau for a whopping $15.7 billion to up its enterprise analytics game. After clambering to acquire a major tech player following their unsuccessful attempt to bag LinkedIn in 2016

Why has Google bought Looker?

What could have led Google to buy Looker and what can come out of this deal?

What is Google Analytics?

In a nutshell, Google Analytics allows business owners and/or managers to track a large number of statistical parameters describing their online traffic and evaluating success of their marketing campaigns.

What is Google Data Studio?

In a time when everyone is searching for better, faster and more intuitive ways to crunch data and reveal hidden trends, adopting new tools as they become available is imperative.

What is Google Tag Manager?

n the digital era, access to accurate information is worth more than money, and smart companies are using specialised products to improve their marketing intelligence.

What is Tableau?

Tableau is a versatile software product that can be used to track data from many sources in a strategic…

What is Web Analytics?

As online communications become more complex and businesses lean on data more than ever before, merely being present on the web is not enough for a competitive advantage anymore.

How To Create a Data Strategy

Most businesses and organisations use objective data to evaluate their performance and make crucial decisions, but a majority does…

What Is A Marketing Tag?

Due to rapid development of the digital marketing landscape and growing emphasis on analytics, marketing professionals and business owners require more data from their users in order to improve website and marketing performance.

Training Events & Seminars

Molzana’s Collection of training events and seminars are the place to learn new skills which can help your business, your clients, or your agency thrive.

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Training Events & Seminars

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