Molzana’s analytics blog, packed full of tips, news and advice on a wide range of subjects from the world of data and analytics.

Fireside Chat with ChatGPT

There’s so much noise around AI in our industry at the moment, particularly with the rise of ChatGPT. But what is it and how will it impact SEO and Digital Analytics?

The impact of Black Friday on E-commerce sales

We take a look into the history of Black Friday and its impact on e-commerce sales.

What Is Data Science?

Data science is a data-driven discipline dedicated to exploring data, discovering trends, and drawing meaningful insights. In essence, data…

Personally Identifiable Information (PII) explained

Personally Identifiable Information, or PII, is any information that can identify a person. This includes name, address, National Insurance…

5 ways you can unlock the Power of AI to Transform SEO in 2023

As technology continues to advance and become more sophisticated, artificial intelligence (AI) is increasingly being adopted by the search…

What is User-Centered Design methodology? (UCD)

User Centered Design is a methodology that goes beyond the user and their environment. We look into UCD methodologies in detail

Kate Bush – Running Up That Hill, the 37-year climb to number 1 #TrendlineTuesday

The data behind the near four decade climb to the top of charts for Kate Bush.

Quantitative or Qualitative approaches to measuring Digital Success?

When determining user and customer success, which methods are the best to use?

Are You Prepared for Google Analytics 4?

Google has announced that Google Analytics 4 will be replacing any previous analytics later this year.

Google Analytics is now illegal in Austria

What This Means for Businesses and How We Advise Users to Act on it.

Molzana Join Cohaesus Group

Molzana join Cohaesus to become the group’s dedicated data, analytics and SEO agency

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Resolving the third-party cookie conundrum

Recently, we have been working with a number of clients on trying to identify solutions to the upcoming cookie…

Google has Extended the Deadline for Blocking Third-Party Cookies in Chrome Until 2023

We take a look at how Google’s deferral of cookie rules will impact marketers

What is the impact of the ICO cookie fix and how could it help web users?

The Information Commissioner’s Office wants internet users to have greater control over their browser cookies, but what does it mean for consumers and advertisers?

What does Google’s decision to ban Huawei from Android mean for the Chinese tech giant?

U.S. tech giant Google banned Huawei from its Android Operating Platform. What are the implications of this tech cold war?

Data Breach at Microsoft: 38 Million Records Exposed Including COVID-19 Vaccination Records

Microsoft is the latest tech giant to disclose details of a massive data breach, potentially exposing 38 million customer records.

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